Hardcover - Used
A brilliant and provocative book that is as much a thoughtful investigation of the modern world as it is a practical toolkit for navigating it.
Based on a decade of research, a business book that explores the six principles found both in naturally “sticky” ideas (rumors, factoids, urban legends) and in carefully designed messages (product slogans, political campaigns) in order to demonstrate how the power of these principles can be harnessed for ideas of our own.
